KEY POINTS

In the last few years, Amazon company has become one of the most powerful company in the world, most respected and feared companies in tech and beyond.

Amazon got there by actually doing and a great work what other companies say they do: focusing relentlessly on customers and being willing to experiment, fail and learn.

These habits will help Amazon conquer the 2020 and 2021s, but as Amazon its power grows, so will the criticism.

When I left Seattle in April 2010, it was a one- small-company town. And that company was also in trouble.
Microsoft had laid off thousands of employees in the wake of the financial crisis. It had been too slow to decade-defining new or updated technologies like search and android phones, then wasted billions on ill-fated acquisitions. And The company was still printing the money, but the trajectory pointed toward a long, slow decline reminiscent of IBM.
And also there was another tech company of Technology in Seattle, but there nobody paid it much attention.


Back then, Amazon company was like eBay company  or Craigslist — an very essential website you went to for a some specific purpose. It wasn’t a daily routine habit, like android phone’s, Apple’s iPhone, Google’s search engine or even Facebook or any other popular search engine. My wife had signed up for an Amazon company Prime membership to get a good service (now discontinued) called Amazon Mom, which were automatically delivered diapers and other supplies for new parents each and an every month and also increased the size of the diapers that small big and based on our daughter’s presumed growth rate. Outside Seattle, some people of them had heard of Prime — And it now counts above than 100 plus million users.
Among Seattle tech workers, Amazon company had a reputation as an overgrown dot-com start-up, a place for maverick Type A personalities who didn’t want to be part of the Microsoft Borg or any other services in there company for there interest.
And People who worked there in company in the early 2000s they talked about doing cutting-edge things with Linux and thinking in unusually creative paths about technical challenges with so many issues. According to local area, the Amazon company stumbled into its cloud computing business by taking lessons it learned over the few years and during the holidays Saturday and Sunday shipping season. The dramatic spikes in demand taught Amazon company how to scale up that functions in its own data centers, like computing power and data storage,information technology,website etc and it considered offering the most similar capabilities to other businesses. (Like much lore, this is probably an exaggeration — Amazon company consistently says AWS was a carefully considered a new business built more or less from scratch.)
Employees of there company are hard worked, and some of were occasionally called upon to do late launchs deaths-march-style at night and over weekends, a relic of the dot-com era that are most other companies had stamped out by the 2000s in that night.
And Most still hard worked in the company’s clunky pink headquarters, in a former VA hospital overlooking downtown.

A decade of expansion

What the difference a decade creates.
Over the last 10 or more years, Amazon company has become one of the most powerful company in the world, most respected and feared companies in tech, and well beyond around the world.
Revenue of the company in its core business, e-commerce, has increased sevenfold from an already massive base of $34 plus billion. Yet Amazon company still has only 40% shares of the overall e-commerce market in the U.S., according to electromic Marketer, and so far less around the worldwide, leaving plenty and more upside.The Visitors arrive at the cloud pavilion of Amazon company Web Site Services at the began of 2016 CeBIT digital technology trade fair in Hanover, Germany last March.AWS company’s has turned from an asterisk to the third-largest enterprise software business company in the world, with an estimated $35 plus billion in sales this current year, according to FactSet, trailing only Microsoft company and Oracle also. Analysts project it will surpass Oracle company in 2020. And also Cloud computing turned out to be one of the defining tech business trends of the last decade, spurring Microsoft comapny into reaction and saving what’s now considered “the other Seattle company” from its slow slide to irrelevance. (One of the architects of Microsoft’s response, Satya Nadella, is now CEO.)
Amazon’s company logistics and liggage shipping operations to multiple countries have become almost impenetrable moats that also to few other companies will always have the best resources or ability to match, and the amazon company said in April in recent year it was spending $800 million or above then $800 million in a single quarter to offer free one-day delivery for all customers in the United State of America.
And also It tiptoed into physical retail with Amazon company bookstores, or any other stores then bought upscale supermarket Whole Foods in 2017, by far it’s more largest acquisition. And Now, the Amazon company is reportedly on the verge of opening up chains of grocery stores and convenience stores, allowing it to vacuum up super revenue for new things like fresh food and toothpaste and so much more.
Amazon company In hardware, was once confined to monochrome electronic or e-readers, before stumbling through a failed phone launch in 2014. That all served as a new dress and rehearsal for the latest release of an entirely new gadget: and the home assistant. Alexa web based software seemed to spring into the world fully formed, turning Apple’s Siri into a legacy newest technology and leaving Google — the self-proclaimed artificial intelligence (AI) experts — playing catch-up.
As the decade ends, Amazon company has set its sights on online advertising of there company, stealing market share and ad dollars from Google or any other latest activity, and health care, creating panic inside pharmaceutical companies and distribution of pharmaceutical and health insurance companies. Those are the kind of new projects we know about.
Along the paths, Amazon company has become the most second-largest employer in the United States of America, with more than 800,000 full-time employees are there in company, mostly in its fulfillment centers and warehouses, up from less than 35,000 at the end of the year 2010. It outgrew the very old VA hospital on Beacon Hill and its transformed to the landscape of Seattle, occupying more than 12 million square feet of office space and dominating the entire area of south downtown with the new modern latest skyscrapers and a trio of glass spheres with an indoor tropical rainforest — a nice perk for workers in Seattle’s there dreary winters.

Seattle Headquarters for Amazon company

Maybe its most surprising to the former Amazon company bears has been the Chief Executive Officer CEO Jeff Bezos’ the ability to investment in the future while also beginning to produce a some long-awaited profit, driven by the latest and updated technology margins of AWS.
Since 2014, Amazon’s company operating profit has steadily so much improved, from $2.2 billion or more in 2015 to around $4 billion or more for the next two or more years, to more than $12 billion in 2018, with the basic analysts projecting $13.4 billion or more in 2019.